Edinburgh’s Hogmanay saw a disappointing turnout as unclear messaging led many to stay home, raising concerns among local officials and businesses.
During a recent council meeting, members expressed their worries. They noticed that promoters and performers were giving advice after the main events were canceled. It seemed like the council wasn’t communicating clearly.
People were told to stay away, but the message was all mixed up. Local restaurants, cafes, and bars felt the impact too. They were left empty on what should have been a bustling night.
Councillor Kate Campbell, who led the meeting, was frustrated. She mentioned that she went out for dinner on Hogmanay and expected a busy scene. Instead, she found hardly anyone on the streets.
The council had canceled the famous street party due to “extreme weather.” But some officials were shocked to see advice being shared online, telling people to stay away.
Councillor Joanna Mowat pointed out that they lost control of the message. The committee agreed to look into what went wrong and how the cancellation was handled.
A report is being prepared to discuss the financial impact, as the event costs the council around £812,000 each year.
